Toll-free: 866.693.4863

Volume 3, Issue 1 February 15, 2007

www.matrixfitness.com

WHY YOUR WAY THROUGH 2007

Packed facilities, waiting lines for cardio equipment, new faces, old faces, can’t find a parking spot, they ran out of towels, they’re out of soap, the computers are down…these are just some of the things you may encounter at your fitness center during the New Year’s rush.  As an industry, we know that the majority of the new users drop off within the first few months.  Instead of coming up with another new list of “How To’s” we should examine the problem itself rather than just the symptoms.

Why is it that we always seem to cheer for the underdog?  Why do we root for teams that are likely to lose?  Why do we cheer for David against Goliath?  We’ve see it constantly as a theme in movies over the years.  We walk out of theaters thinking we can accomplish anything.  Rocky Balboa is known in nearly all households in America.  (With Stallone making the new Rocky Balboa movie at an age of 60…now that’s health!)  Little Hobbits become the heroes of the Lord of the Rings Trilogy.  The little known Philadelphia bartender Vincent Papale is the hero in the football movie Invincible.  We have The Alamo, the Cardinals vs. the Yankees in the 2006 World Series Playoffs, and even the newest movie, 300, which is a story of how 300 Spartans hold off a Persian army of over 1,000,000 soldiers for three days!  Time after time we see the most unlikely of heroes triumph against all odds.  Doesn’t the joy of success seem so much sweeter when the little guy triumphs?  Why?

As you enter the New Year and set goals to lose weight, improve your health or relationships, lower your cholesterol, gain muscle or any one of the other thousand plus possibilities, remember there will be times where you feel like you can go no further.  No “How To” book in the world will be able to help you.  Heroes don’t have a “Success for Dummies” manual that they follow.  They do however have one thing in common:  perseverance.  But underneath that often overused word lies the truth, there exists an internal motivation strong enough in all of us to achieve great things…you just need to figure out what yours is.  Find your “Why” and you’ll find your success. 

It’s easy to throw in the towel and walk away from the goals you set or the milestones you’d like to reach.  Goals should challenge you and push you to exceed your current expectations.  Rather than write an article this year about the “Top 10 Ways To…..” I thought we should examine the real motivator behind success: your heart.  Instead of telling you how to do something I’ll challenge you to find your “why” you want to do something.  Take a few minutes this year and write down all the reasons behind your goals.  Be able to explain in detail the motivating factors that move you to achieve. 

There’s a spirit in heroes allowing them to move forward in even the most difficult situations when all odds are against them.  The difference between success and failure is one step at a time.  At any point on your journey to physical health, success, a healthy relationship or the like, there will always be chances of turning back.  Stories are told about heroes because heroes don’t turn back; they always take another step and keep trying.  Sylvester Stallone was at the lowest point in his life before Rocky and had to sell his own dog just to have food to eat.  Heroes and successful people have their “why,” do you?

 

Contributing Article:

Chris Adsit, Certified Personal Trainer NASM, ACE, Sports Nutritionist.  A graduate of St. Norbert College, Adsit has given seminars on training methodology, assessment and programming to universities, high schools and middle schools. With 15 years experience in the fitness industry. Chris has found his home at Matrix Fitness as Education Specialist.

 

the specific benefits of exercise through research

 

Contributing Writer:

Jennifer Baier, BA Psychology, BS Sociology, MA Gerontology spent a year of her masters program researching the fitness activities of those over the Age of 55. She is also is the Media Consultant for AARP Wisconsin, and has worked extensively with the 55+ population in both home health care, and as part of the AARP Advocacy team.

No permission is required to use this article from The Matrix Connection Newsletter for local or educational purposes.

The International Council on Active Aging (ICAA, 2005) in their vision paper for the White House Conference on Aging said: “Physical activity is the powerful means to prevent age-related loss of function, reduce the risk of chronic disease, improve mental and physical health and support quality of life. Physical activity in older adults can reduce the risk of heart disease, some cancers, hypertension, high cholesterol, obesity, diabetes and depression, lower the risk of falls and injury and improve sleep.”

A plethora of studies lend credence to the importance and benefits of exercise, specifically for the older population. In many studies it was found that regular exercise improved strength and maximum aerobic capacity, prevented disease, and reduced the risk of falling and physical disability (Department of Health and Human Services). Exercise has even been shown to enhance mood and general well being.

One of the most interesting studies found an interaction between mortality rates and exercise adherence. One hundred thirty-five adults over the age of 65 enrolled in “Gerofit”, a 90 minute aerobic strength, flexibility and balance program designed specifically for the 55+ (Morey, Pieper, Crowley, Sullivan, & Puglisi, 2002). The participants were asked to follow the program three times per week. Initially all had baseline medical screenings and were assigned a risk factor for death of high, medium or low. Controlling for all other factors those at high risk for mortality at the beginning of the study who were adherent to the program significantly outlived those who were at a lower risk of dying initially, but did not adhere to the program.

Another initiative, the “Fit and Strong Program,” a strength, cardio and resistance program proved beneficial for those with lower extremity osteoarthritis. Osteoarthritis is a disease which wears down the cartilage between joints and is a chief cause of disability among older persons. Those who participated in the program experienced increases in distances that they were able to walk, significant decreases in lower extremity stiffness, and significant decreases in lower extremity pain (Hughes, et al, 2004), those who did not participate deteriorated over time on efficacy and adherence measures, and showed no improvement on other measures (Hughes et al, 2004).

Not only can exercise have psychological and physiological benefits and reduce mortality risks, it has also been shown that regular exercise reduced health care costs, promoted independence, and enhanced quality of life, all of which are important, not only to the 55+ but to the population as a whole. Keeping people healthy longer will reduce the already high cost of health care and lower future projections, as well as reduce time and money spent in nursing homes and hospitals.

AROUND THE WORLD WITH MATRIX

NORTH AMERICA

WOW! Work Out World Norwich, CT

Square Footage: 14,000

WOW! Work Out World is a full service health and wellness facility that combines an eclectic and invigorating atmosphere with amenities such as group fitness, 28 minute work out, nutritional programs, personal training, juice bar, a nursery, daycare and corporate wellness programs.

"Matrix compliments what we are all about. We want to WOW! our customers with extraordinary facilities, services and equipment. Matrix really fits our look and our members love the functionality of the equipment as well." - William Kane III, President of Fitness and Nutrition Inc., DBA WOW! Work Out World  

 
EUROPE
Eden Fitness & Wellness Verbania, Italy

Square Footage: 15,069

Eden Fitness & Wellness is fully equipped with both Matrix Cardio and Selectorized strength equipment. The facility also includes a large spinning and rowing area. Other amenities include a swimming pool, VIP center and Turkish bath.

“We chose Matrix equipment for our club for its durability, aesthetics, and functionality. We are very satisfied with the Matrix machines” – Mr. Francesco Piotto

 

 

       

WHAT'S NEW AT MATRIX

MATRIX EXPANDS SALES FORCE

Matrix Fitness Systems is pleased to announce it has expanded its sales force, hiring one regional manager and several territory managers dedicated to serving customers in the United States and to Canada.

In 2006, Matrix experienced a 150 percent increase in sales over 2005. To support this tremendous growth, the company has hired Jason Arters as East region director and added five new U.S. territory managers:

  • Brett Fountain, Northeast - ME, NH, MA, RI, CT, NY & VT

  • Jim Goulding, Southern California

  • Brad Knight, Florida

  • Todd St. Clair, South Atlantic -KY, TN, WV, VA, NC & SC

  • Danielle DeVaux, Great Lakes - MI, IN & OH

In addition, the company hired Paul Porfilio as territory manager for Canada.

“Matrix is delighted to have attracted such talented and dynamic individuals to support us and our customers as we continue to grow,” said Kent Stevens, vice president of sales, Matrix.

 

CONTACT US

NEW ADDRESS
Matrix Fitness Systems
1610 Landmark Drive
Cottage Grove, WI 53527
Toll-free: (866)693-4863

UPCOMING EVENTS

Come see Matrix at:

IHRSA San Francisco, CA March 28-31, 2007

NIRSA Minneapolis, MN April 19-20, 2007

Annual AYP Conference Albany, NY March 7-9, 2007

Club Industry East Orlando, FL June 6-9, 2007


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