|
|
|
|
|
|
|
|
|
|
| Toll-free: 866.693.4863 |
Volume 3, Issue 1 February 15, 2007 | |
|
|
www.matrixfitness.com |
|
|
|
|
|
|
|
|
WHY
YOUR WAY THROUGH 2007
| |
|
|
|
Packed
facilities, waiting lines for cardio equipment, new faces, old faces, can’t find
a parking spot, they ran out of towels, they’re out of soap, the computers are
down…these are just some of the things you may encounter at your fitness center
during the New Year’s rush. As an industry, we know that the majority of the
new users drop off within the first few months. Instead of coming up with
another new list of “How To’s” we should examine the problem itself rather than
just the symptoms.
Why is it
that we always seem to cheer for the underdog? Why do we root for teams that
are likely to lose? Why do we cheer for David against Goliath? We’ve see it
constantly as a theme in movies over the years. We walk out of theaters
thinking we can accomplish anything. Rocky Balboa is known in nearly all
households in America. (With Stallone making the new Rocky Balboa movie
at an age of 60…now that’s health!) Little Hobbits become the heroes of the
Lord of the Rings Trilogy. The little known Philadelphia bartender Vincent
Papale is the hero in the football movie Invincible. We have The
Alamo, the Cardinals vs. the Yankees in the 2006 World Series Playoffs, and
even the newest movie, 300, which is a story of how 300 Spartans hold off
a Persian army of over 1,000,000 soldiers for three days! Time after time we
see the most unlikely of heroes triumph against all odds. Doesn’t the joy of
success seem so much sweeter when the little guy triumphs? Why?
As you enter
the New Year and set goals to lose weight, improve your health or relationships,
lower your cholesterol, gain muscle or any one of the other thousand plus
possibilities, remember there will be times where you feel like you can go no
further. No “How To” book in the world will be able to help you. Heroes don’t
have a “Success for Dummies” manual that they follow. They do however have one
thing in common: perseverance. But underneath that often overused word lies
the truth, there exists an internal motivation strong enough in all of us to
achieve great things…you just need to figure out what yours is. Find your “Why”
and you’ll find your success.
It’s easy to
throw in the towel and walk away from the goals you set or the milestones you’d
like to reach. Goals should challenge you and push you to exceed your current
expectations. Rather than write an article this year about the “Top 10 Ways
To…..” I thought we should examine the real motivator behind success: your
heart. Instead of telling you how to do something I’ll challenge you to find
your “why” you want to do something. Take a few minutes this year and write
down all the reasons behind your goals. Be able to explain in detail the
motivating factors that move you to achieve.
There’s a
spirit in heroes allowing them to move forward in even the most difficult
situations when all odds are against them. The difference between success and
failure is one step at a time. At any point on your journey to physical health,
success, a healthy relationship or the like, there will always be chances of
turning back. Stories are told about heroes because heroes don’t turn back;
they always take another step and keep trying. Sylvester Stallone was at the
lowest point in his life before Rocky and had to sell his own dog just to have
food to eat. Heroes and successful people have their “why,” do you? | |
|
|


Contributing Article:
Chris Adsit, Certified Personal Trainer NASM,
ACE, Sports Nutritionist. A graduate of St. Norbert College, Adsit has
given seminars on training methodology, assessment and programming to
universities, high schools and middle schools. With 15 years experience in the
fitness industry. Chris has found his home at Matrix Fitness as Education
Specialist.
|
| |
|
|
|
|
|
|
|
|
|
|
|
the specific benefits of exercise through research
| |
|
|


Contributing Writer:
Jennifer Baier, BA Psychology, BS Sociology, MA Gerontology spent a year of her masters program researching the fitness activities of those over the Age of 55. She is also is the Media Consultant for AARP Wisconsin, and has worked extensively with the 55+ population in both home health care, and as part of the AARP Advocacy team.
No permission is required to use this article from The Matrix Connection Newsletter for local or educational purposes.
| | |
|
The
International Council on Active Aging (ICAA, 2005) in their vision paper for the
White House Conference on Aging said: “Physical activity is the powerful means
to prevent age-related loss of function, reduce the risk of chronic disease,
improve mental and physical health and support quality of life. Physical
activity in older adults can reduce the risk of heart disease, some cancers,
hypertension, high cholesterol, obesity, diabetes and depression, lower the risk
of falls and injury and improve sleep.”
A plethora of
studies lend credence to the importance and benefits of exercise, specifically
for the older population. In many studies it was found that regular exercise
improved strength and maximum aerobic capacity, prevented disease, and reduced
the risk of falling and physical disability (Department of Health and Human
Services). Exercise has even been shown to enhance mood and general well being.
One of the
most interesting studies found an interaction between mortality rates and
exercise adherence. One hundred thirty-five adults over the age of 65 enrolled
in “Gerofit”, a 90 minute aerobic strength, flexibility and balance program
designed specifically for the 55+ (Morey, Pieper, Crowley, Sullivan, & Puglisi,
2002). The participants were asked to follow the program three times per week.
Initially all had baseline medical screenings and were assigned a risk factor
for death of high, medium or low. Controlling for all other factors those at
high risk for mortality at the beginning of the study who were adherent to the
program significantly outlived those who were at a lower risk of dying
initially, but did not adhere to the program.
Another
initiative, the “Fit and Strong Program,” a strength, cardio and resistance
program proved beneficial for those with lower extremity osteoarthritis.
Osteoarthritis is a disease which wears down the cartilage between joints and is
a chief cause of disability among older persons. Those who participated in the
program experienced increases in distances that they were able to walk,
significant decreases in lower extremity stiffness, and significant decreases in
lower extremity pain (Hughes, et al, 2004), those who did not participate
deteriorated over time on efficacy and adherence measures, and showed no
improvement on other measures (Hughes et al, 2004).
Not only can
exercise have psychological and physiological benefits and reduce mortality
risks, it has also been shown that regular exercise reduced health care costs,
promoted independence, and enhanced quality of life, all of which are important,
not only to the 55+ but to the population as a whole. Keeping people healthy
longer will reduce the already high cost of health care and lower future
projections, as well as reduce time and money spent in nursing homes and
hospitals. | | |
| | | |
|
|
|
|
|
|
|
|
AROUND THE WORLD WITH MATRIX | |
|
|
|
|
|
|
|
|
|
|
|
|
|
WOW! Work Out World
Norwich, CT | | |
|
|
|
Square Footage: 14,000
WOW! Work Out World is a full
service health and wellness facility that
combines an eclectic and
invigorating atmosphere with amenities such as group fitness, 28 minute work
out, nutritional programs, personal training, juice bar, a nursery, daycare and
corporate wellness programs.
"Matrix compliments what we are all
about. We want to WOW! our customers with extraordinary facilities, services and
equipment. Matrix really fits our look and our members love the functionality of
the equipment as well." - William Kane III, President of Fitness and Nutrition
Inc., DBA WOW! Work Out World | | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Eden Fitness &
Wellness
Verbania,
Italy | | |
|
|
|
Square Footage:
15,069
Eden Fitness & Wellness is fully equipped with both Matrix Cardio
and Selectorized strength equipment. The facility also includes a large spinning
and rowing area. Other amenities include a swimming pool, VIP center and Turkish
bath.
“We chose Matrix equipment for our club for its durability,
aesthetics, and functionality. We are very satisfied with the Matrix machines” –
Mr. Francesco Piotto
| |
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| MATRIX
EXPANDS SALES FORCE | | |
|
|
|
Matrix Fitness Systems is pleased to announce it has expanded its
sales force, hiring one regional manager and several territory managers
dedicated to serving customers in the United States and to Canada.
In 2006, Matrix experienced a 150 percent increase in sales over
2005. To support this tremendous growth, the company has hired Jason Arters as
East region director and added five new U.S. territory managers:
-
Brett Fountain, Northeast - ME, NH, MA, RI, CT, NY & VT
-
Jim Goulding, Southern California
-
Brad Knight, Florida
-
Todd St. Clair, South Atlantic -KY, TN, WV, VA, NC & SC
-
Danielle DeVaux, Great Lakes - MI, IN & OH
In addition, the company hired Paul Porfilio as territory manager
for Canada.
“Matrix is delighted to have attracted such talented and dynamic
individuals to support us and our customers as we continue to grow,” said Kent
Stevens, vice president of sales, Matrix. | |
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
Come see Matrix at:
IHRSA San Francisco, CA March 28-31, 2007
NIRSA Minneapolis, MN April 19-20, 2007
Annual AYP Conference Albany, NY March 7-9,
2007
Club Industry East Orlando, FL June 6-9, 2007
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Click here to UNSUBSCRIBE from The Matrix Connection.
If The Matrix Connection was forwarded to you, please click here to SUBSCRIBE.
Click here to send us comments on how to improve The Matrix Connection .
© 2007 Matrix Fitness Systems. All Rights Reserved. |
|
|
|
|
|
|