The Matrix Connection Vol 2 Issue 2

Toll-free: 866.693.4863 Volume 2, Issue 2 April 25, 2006

www.matrixfitness.com

IHRSA 2006 WRAP-UP

The H5x Hybrid Cycle combines the best of both upright and recumbent cycling.

With the E5xc good things come in a small package.

IHRSA celebrated its 25^th Anniversary Convention and Tradeshow this year in Las Vegas. The IHRSA show has solidified itself over the years as the industry’s largest and best attended trade show; this year was no exception with over 12,000 fitness industry professionals from 70 nations in attendance. In fact, this may have been one of the best events in several years with record-breaking numbers for the association’s 25^th Anniversary. Attendance was up and buyers were definitely in action to view a number of new product innovations, including the Matrix H5x Hybrid Cycle.

Although the Hybrid Cycle was first introduced at Club Industry as a concept product, it made a huge impact with the official launch at the IHRSA show. Customers are continually impressed with the comfort and effectiveness of this unique and innovative cycle. In a post show review, SNEWS wrote, “One of the real innovations at the show is the Matrix Hybrid Bike that is a cross between a recumbent and an upright bike, i.e. a higher seat than a recumbent but lower than an upright, and with a backrest and arm rests like recumbents have and a full-walk-through design. It's an intriguing blend that we think will find certain markets and that demographics are attracted to.”

Other new Matrix products include the E5xc Elliptical Cross Trainer. The E5xc delivers all of the same features and ergonomic feel as the E5x Elliptical, but comes in a compact package that is 13” shorter than most other ellipticals. Several redesigned products also debuted at the show including a new step-through design on the R5x Recumbent, and an LED console version on the T3x Treadmill for an exceptional value.

Finally, Matrix expanded its free weight lineup from 4 to 20 pieces, so facilities can offer in their free weight area, the same superior look and finish as our G2 selectorized machines. All free weight machines come standard with a durable polarized titanium paint, and secondary clear coat finish.

Matrix has built its reputation for being an industry leader in aesthetics, quality and 5-Star Service. "Our customers are feeling very positive and optimistic," said Nathan Pyles, CEO of Matrix Fitness. "It's a healthy industry and growing industry." With the current launch of new products, Matrix is now flexing its innovation muscles.

THE IMPORTANCE OF PROPER MAINTENANCE AND CARE FOR YOUR FITNESS EQUIPMENT

In an industry where it is survival of the fittest, an out-of-order sign is the last thing you want to see on equipment in your facility. IHRSA recently released an article, US Industry Growth Stalls at 41.3 Million Members, which states US health club membership has stalled for the first time in ten years while the number of US clubs has continued to increase from 26,831 in 2004 to 29,061 in 2005. This stall in memberships means it’s more important than ever to keep existing members. Proper maintenance and care of equipment helps both retain, and increase memberships. Here are a few simple things your facility can do to avoid equipment problems and down time.

Rotate your cardio equipment at least once a year.

Just like slot machines in a casino, the machines you have on the end of your aisles see much more use than the ones in the center. If you can keep the accumulated time and distance for your equipment consistent, you can increase the average life span, as well as help maintain an even appearance.

Cleaning should be a routine task.

The exterior of the product should be cleaned on a daily basis. Use cleaning products that are alcohol and ammonia-free, and adhere to the manufacturer’s warranty. Schedule quarterly maintenance on cardio machines as dust is one of electronics biggest enemies. Vacuum under motor covers and under the chassis of cardio machines.

Have rules that help you maintain your equipment.

It is important that members do not bring the outside in with them. Snow, salt, mud, and sand will quickly cause premature wear on or in any moving parts. Implement a “No Street Shoes” policy. This also helps with the overall cleanliness of your facility. It is essential that floor staff create a culture than encourages wiping down equipment after their workouts. To aid in this effort, easy access to machine wipes should be maintained.

Create a serial number log.

Use stick-on numbered decals to catalog all of your machines, then cross reference the numbered machines with their individual serial numbers. Have this list available to floor staff and members for an easy and accurate way to log problems. This will aid in stream lining the service process, and provides a concise reference of individual problems and individual machines. In the event a problem does exist, inspect the equipment before contacting a service department, a preliminary diagnosis can take days off of down times.

Lead by example.

In your facilities, if employees and members see management cleaning or inspecting equipment, they will quickly follow suit. Maintain high standards of cleanliness in common areas, this will encourage the staff and members to keep it clean themselves.

Proper equipment maintenance will not only keep your equipment running smoothly, but your membership renewals will benefit as well.

AROUND THE WORLD WITH MATRIX

NORTH AMERICA

Galowich Family YMCA Joliet, IL

Square Footage: 26,000

The Galowich Family YMCA is a non-profit family oriented facility built in 1978 after relocating from Joliet's downtown facility. In addition to the 26,000 square foot facility, there is also approximately 10 acres of property behind the facility for outdoor activities. Other amenities include a full size indoor pool, gymnasium, locker rooms with showers and dry steam saunas, a racquetball court, kids room, 2 outdoor soccer fields, 2 softball fields and a 1/2 mile paved walking path.

"In the past month that we've had our Matrix equipment, our Wellness Center has been in use practically non-stop. First time users are not intimidated by the equipment, yet, the more serious members who work out on a daily basis find the equipment meets all of their needs plus more. Our Matrix equipment has allowed our Galowich YMCA the opportunity to provide our members with a well rounded workout while also meeting our budget constraints. I would encourage everyone to take a long look at the Matrix products. They're well worth it!!!" - Laurie Halaska, Associate Executive Director

ASIA

Taipei Arena Taipei, Taiwan

Square Footage: 3,550

Taipei Arena is a multi-functional gymnasium in Taiwan. The arena holds 15,000 seats for international activities including concerts, athletic events, etc. Other amenities on site include squash, spinner bike classroom, aerobic classroom and exhibition center.

"The design of Matrix is ergonomics and our members are extremely satisfied with the performance of the Matrix equipment. A high standard facility needs high quality equipment, Matrix is the best choice for us and provides Top 1 service. We will recommend Matrix equipment to our friends." - Mr. Chou Hi Poung, Vice President

EUROPE

Sportpark Magdeburg Magdeburg, Germany

Square Footage: 10,763

Sportpark Magdeburg is a spacious fitness studio featuring Matrix Selectorized Strength and Cardio equipment. Other amenities include tennis, badminton, sun beds, soccafive, a relaxation area, a sauna and a restaurant.

"The Matrix devices have an easy handling and a very good design. The Matrix cardio devices not only look very good, they are also equipped with the newest technology. The members especially like the FITCONNEXION. It is the best benefit for the best price." - Owner, Sportpark Magdeburg