Once again, Matrix Fitness provided a spark at a major national trade show; this time at the 2005 Club Industry Show in Chicago. The Matrix booth seemed to be the hot spot with the new Hybrid Cycle concept piece leading the way. The new Matrix booth display also provided a contemporary, yet open and inviting ambiance that was appreciated by show attendees and staff.

While there were many show attendees waiting to try out one of the four exciting new Hybrid Cycles, the other staple cardiovascular and strength products also garnered attention. The G2 Quick Circuit featured an elegant cherry-wood Matrix Circuit Light as the cueing device. Rave reviews were received throughout the three day event.

Post show comments by industry media were complementary towards Matrix, referencing the Matrix Hybrid Cycle the “buzz of the show”. Matrix has built its reputation for being an industry leader in aesthetics, quality and 5-Star Service. With the showing of the concept Hybrid Cycle, Matrix is now flexing its innovation muscles.

Matrix Fitness debuted the industry’s most innovative new exercise bike at the Chicago Club Industry Show.  In a category that has seen only modest innovation over the past decade, the Matrix Hybrid Bike delivered users a new ergonomic platform with significant improvements in both ease of entry and comfort.  The feedback from show attendee’s was very positive. Surveys conducted at the show revealed the unique hybrid positioning and improved comfort as the top reasons why club owners and managers will purchase the Matrix Hybrid for their clubs when it becomes available in 2006.

Unlike conventional upright bikes, the Hybrid Bike is easy to mount with its step-thru frame design.  The combination of a wider seat base, seat back, and arm rests also put the user in a more comfortable position than a conventional upright bike.  Several attendees commented that the Hybrid Bike will be popular with a wide variety of members – the senior population because of the ease of entry and comfort, and the athletic population because of improved leg muscle involvement.

Matrix’s Director of Product, Derek Nelson, stated that, “The hybrid bike was developed to fill a gap between the upright and recumbent bike, and to bring life to a declining market segment.”  The patent pending design also assures that the console and handgrips are within easy reach for shorter and taller individuals.

“It’s our job to help clubs drive new membership, and retain existing members,” says VP of Sales, Kent Stevens.  “One of the tools that achieves this goal is a continuous stream of innovative and unique new products. This is the first in a stream of new products that we will launch over the next 2 years. They all deliver tangible benefits to a club’s members.”